Exclusively at Thailand Mobile Expo 2010, enjoy 0% interest rate for 6 months when pre-booking the new BlackBerry Bold 9700 and purchasing BlackBerry Curve 8520, only for 4 days.
TrueMove, led by Mr. Papon Ratanachaikanont (3rd from right), Assistant to the President & CEO and Deputy Group Chief Commercial Officer, True Corporation Plc., and Mr. Ariya Banomyong (2nd from left), Chief Commercial Officer, Convergence, True Corporation Plc., joined the “Distinctly Bold Party” hosted by Mr. Gregory Wade (3rd from left), Regional Vice President, Asia Pacific at Research In Motion to launch the new BlackBerry Bold 9700 Smartphone. TrueMove, the first BlackBerry service operator in Thailand, is now offering the latest BlackBerry Bold 9700 smartphone, on its extensive 3G coverage
(on a non-commercial trial basis), in area of Bangkok, Hua Hin, Cha-Am, Pattaya, Chiang Mai, Phuket, and nationwide Wi-Fi coverage with 18,000 hotspots. For the first time, TrueMove customers will get a glimpse of TrueVisions’ content and channels on their new BlackBerry Bold 9700, as well as enjoy 11 exclusive applications, such as TNN24 news channel, True Music, Traffy displaying real-time traffic in Bangkok with more to come. All these exciting applications can be experienced at the speed of TrueMove’s 3G/WiFi network. The 3G mobile network is like a highway, and having the latest and fastest BlackBerry Bold 9700 with TrueMove is the perfect match to enjoy its full power and speed. Both 3G and Wi-Fi guarantee a better customer experience when using BBM (chat), using email and opening attachments, Facebooking and downloading/uploading pictures.
The new BlackBerry Bold 9700 is priced at THB 21,300 (excluding VAT) when bought with a TrueMove SIM card and BlackBerry fans can pre-book their device at a special 0% interest rate for 6 month exclusively when using KTC and Citibank credit cards at the Thailand Mobile Expo 2010 during February 4-7, 2010 at Queen Sirikit National Convention Center, or at www.truemove.com from February 4-11, 2010. They can specify the True Shop where they want to receive their handset which are True Urban Park at Siam Paragon, True Shop Siam Square Soi 3, and True Shop United Center on Silom Road. The BlackBerry Bold 9700 will be available for pickup from February 13, 2010 onwards.
To celebrate this coming Valentine’s day, TrueMove has launched a Valentine Package, for customers who buy two of any BlackBerry models, who will get two attractive matching numbers and PINs. TrueMove is applying the popular attractive mobile phone number concept to the BlackBerry PIN, a first in Thailand. The package will be available only from February 5-28, 2010. TrueMove is also offering the best value for money with prepaid and postpaid price plans for BlackBerry users:
Prepaid packages starting at THB 60 for 3 days
On the new BlackBerry Super Chat package offering all 4 services including BBM (chat),
Facebook, push mail and Internet browsing on BlackBerry at only THB 300 per month for students only.
Only THB 599 per month for postpaid customers offering unlimited BlackBerry Data services.
Interested customers can obtain more information by calling the TrueMove Care at 1331 or by visiting www.truemove.com and True shops.
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 15.4 million subscribers (September 2009) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
Sunday, February 7, 2010
Saturday, January 30, 2010
DANONE SEES BRIGHT PROSPECTS IN THAILAND; OPENS STATE-OF-THE-ART PLANT AND EXPAND “ACTIVIA” PRODUCT LINES
Danone, the world’s No. 1 fresh dairy product producer, makes a major move to grow the Thai dairy product market with the opening of its first production facility in January and the introduction of new products to its currently leading “Activia” yoghurt line. Danone hopes to boost its sales revenue to Bt1 billion by the end of 2010.
Mr. Laurent Boissier, General Manager of Danone Dairy (Thailand) said, “Danone’s commitment to Thai consumer is clear and strong. Since we made our first presence in the market two years ago, Danone products have received great response from the market due to our product quality, benefits and great flavour loved by Thai consumers. Danone products have ascended to become the No. 2 market leader in one month after launch and gained more and more popularity since then. We feel that it’s now time for us to grow further by starting our production facility and launching a series of new products to the market this year.
“We are strongly confident that our new move will enable us to better serve consumers’ needs. We will be able to offer new products and production volume while maintaining our world-class product quality standard. By doing so, we are realizing our brand’s mission to bring health through food to as many people as possible. In addition, we will be able to quickly seize the opportunities provided by the growing Thai fresh dairy product market. We hope our market strategy will help boost Thai consumers’ yoghurt consumption from currently 4 kilograms per year now to 6 kilograms per year in the next three years. We will also be able to drive growth in the high potential yoghurt market which is not yet matured.”
This new move comprises a EUR12 million (approximately Bt572 million) investment in building a state-of-the-art production facility in Rojana Industrial Estate, Ayutthaya province. “The new facility uses the same technology we use in other Danone factories worldwide. Here, we source our raw materials from Thai dairy farms, which are of good quality as well as cost-effective. We are proud to help Thai dairy farmers and make significant contribution to the Thai economy.”
As part of the expansion plan, Danone will add two new products to its popular Activia brand. The coconut flavoured cup yoghurt and a new 0% fat Activia cultured drinking yoghurt range will make their way to the shelf in January 2010.
“We are strongly confident about these new additions. In the cup yoghurt segment, we will be introducing a new coconut flavour, which has proven a great favourite amongst Thai consumers, given its appealing taste and rich texture, in a new packaging that will enhance consumers’ product experience. While in the cultured drinking yoghurt segment, Activia introduces its scientifically proven the cultured Acti-Regularis.
“Both cup and cultured drinking yoghurt products will continue to carry the outstanding benefits of Acti-Regularis. The Acti-Regularis, exclusive in Activia, is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile.”
Danone has planned a full-scale media programme to promote the new products. From traditional media like newspapers, magazines and television commercials, Danone will also make its presence in new media, such as BTS sky train stations. In-store sampling, point of purchase materials and office road shows will also be held to promote the new products.
Activia, the revolutionary probiotic yoghurt patented by the Danone Research Center in Europe, is the No. 1 yoghurt brand in the world. Activia is among the first of a new generation of functional yoghurts with clinically proven benefits. Activia’s core benefit, which is the regulation of slow transit time, has been researched and accredited for over 20 years by world-renown scientific institutes.
Activia is available in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.
Mr. Laurent Boissier, General Manager of Danone Dairy (Thailand) said, “Danone’s commitment to Thai consumer is clear and strong. Since we made our first presence in the market two years ago, Danone products have received great response from the market due to our product quality, benefits and great flavour loved by Thai consumers. Danone products have ascended to become the No. 2 market leader in one month after launch and gained more and more popularity since then. We feel that it’s now time for us to grow further by starting our production facility and launching a series of new products to the market this year.
“We are strongly confident that our new move will enable us to better serve consumers’ needs. We will be able to offer new products and production volume while maintaining our world-class product quality standard. By doing so, we are realizing our brand’s mission to bring health through food to as many people as possible. In addition, we will be able to quickly seize the opportunities provided by the growing Thai fresh dairy product market. We hope our market strategy will help boost Thai consumers’ yoghurt consumption from currently 4 kilograms per year now to 6 kilograms per year in the next three years. We will also be able to drive growth in the high potential yoghurt market which is not yet matured.”
This new move comprises a EUR12 million (approximately Bt572 million) investment in building a state-of-the-art production facility in Rojana Industrial Estate, Ayutthaya province. “The new facility uses the same technology we use in other Danone factories worldwide. Here, we source our raw materials from Thai dairy farms, which are of good quality as well as cost-effective. We are proud to help Thai dairy farmers and make significant contribution to the Thai economy.”
As part of the expansion plan, Danone will add two new products to its popular Activia brand. The coconut flavoured cup yoghurt and a new 0% fat Activia cultured drinking yoghurt range will make their way to the shelf in January 2010.
“We are strongly confident about these new additions. In the cup yoghurt segment, we will be introducing a new coconut flavour, which has proven a great favourite amongst Thai consumers, given its appealing taste and rich texture, in a new packaging that will enhance consumers’ product experience. While in the cultured drinking yoghurt segment, Activia introduces its scientifically proven the cultured Acti-Regularis.
“Both cup and cultured drinking yoghurt products will continue to carry the outstanding benefits of Acti-Regularis. The Acti-Regularis, exclusive in Activia, is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile.”
Danone has planned a full-scale media programme to promote the new products. From traditional media like newspapers, magazines and television commercials, Danone will also make its presence in new media, such as BTS sky train stations. In-store sampling, point of purchase materials and office road shows will also be held to promote the new products.
Activia, the revolutionary probiotic yoghurt patented by the Danone Research Center in Europe, is the No. 1 yoghurt brand in the world. Activia is among the first of a new generation of functional yoghurts with clinically proven benefits. Activia’s core benefit, which is the regulation of slow transit time, has been researched and accredited for over 20 years by world-renown scientific institutes.
Activia is available in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.
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