SCG Chemicals gears up for Integrated Supply Chain service, based on its partnership marketing initiative known as “Building Success Together”, with comprehensive customer support ranging from packaging design, raw material selection and formulation and production to quality testing. The company has partnered with the ‘School Rice’ project - which produces jasmine rice to sustain the operation of Lamplaimat Pattana School in Buriram and its surrounding communities, in the comprehensive development of packaging. The rice product is available at Tops and Central Food Hall outlets nationwide.
Mr. Cholanat Yanaranop, President of SCG Chemicals stated that ” their key business strategy is based on the concept of customer partnership known as “Building Success Together”, which focuses on building long-term, strategic relationships with customers which is better than typical vendor-purchaser interactions. SCG Chemicals offers integrated supply chain services to customers through involvement in their entire production chain – partnering with converters and product owner in designing and developing plastic packaging to suit the needs of both product owners and end-customers. The benefits that converters gain are new product features, formulation diversification to suit different needs, cost effectiveness and competitive edge enhancement. As for product owners who seek for quality packaging at optimal cost, our partnership support gives them a total peace of mind - easing them the burden and saving their time in dealing with packaging producer.”
“Our participation in the ‘School Rice’ project perfectly showcases our integrated services. We worked closely with product owners in designing packaging, selecting plastic resin and formulation, coordinating in production process and testing until we came up with plastic packaging for jasmine rice with all desired qualifications and at a competitive price.”
The ‘School Rice’ packaging developed by SCG Chemicals is produced from high quality plastic resin - strong, durable, flexible, seal tightly, tear-resistant, vapour-proof and most importantly, able to conserve the quality and fragrant aroma of jasmine rice from harvest until consumption.
According to Mr. Mechai Viravaidya, President of Business for Rural Education and Development Co., Ltd., “The Lamplaimat Pattana Primary School was set up by James Clark and me with the aim to be a truly student-oriented model school where children could learn to be good members of society, develop their creativity and leadership skills as well as learn to appreciate their hometowns. The school also serves as the focal point for community empowerment and poverty eradication. Its operation has been successful and practical. In order to be self-sustainable and able to extend the development concept to other communities in the long term, the school needs to generate its own income. That’s why we have collaborated with students, teachers, parents, the surrounding community and the Rice College in order to produce and sell good quality rice to consumers.
“We obtained the optimal packaging solution for ‘School Rice’ through strong partnership support from SCG Chemicals. Their involvement in product technology consulting, packaging design and coordinating with packaging producers helped us launch ‘School Rice’ to the marketplace at the right time and of the desired quality. These are critical factors of success for our product.”
Ms. Chiranun Poopat, Senior Vice President Buying and Marketing, Central Food Retail Co., Ltd., the operator of Central Food Hall, Tops Market and Tops Super, said, “we endorse the concept of sustainable economy and continue to support sustainable development for farmers, rural students and communities. It’s our honor to be the distributor of School Rice as it is produced in one of the best rice growing areas and we can offer our customers product of such good quality at a very reasonable price.”
“School Rice” is 100% jasmine rice produced with the help of students, teachers, parents and the surrounding communities of Lamplaimat Pattana School in Burirum. It is available in five kilogram package, at Baht 195, and is sold at 102 outlets of Central Food Hall, Tops Market and Tops Super all over the country.
Thursday, November 19, 2009
Wednesday, November 4, 2009
Green trend slow to catch on locally
It might take up to five years for Thailand to see a definite trend in consumer demand for green food and beverage packaging, according to Gloyta Na Thalang,communications director of Tetra Pak (Thailand) Ltd.
The global leader in food and beverage packaging said Thailand attached less importance to the environment than developed countries because of lack of solid support by the government.
"The government does not yet have clear measures, whereas many countries that have changed their packaging policies are backed by government measures and export regulations," said Mrs Gloyta.
"It took us over five years to educate the public ... that our products are able to be recycled, so it might take another five years to see a definite concern about green packaging by consumers here."
Mrs Gloyta said that in other countries,paper-based packaging is gaining ground over glass and plastic, as the latter is petroleum-based. The rise in paperbased cartons can be seen from the growing number of people drinking soy milk,as it is usually packaged in cartons.
Prom Sirisant, Tetra Pak's portfolio manager, said the local trend to converting to cartons would develop slowly as an influence from other countries.
Even wine companies are looking to package their wine in cartons."French rabbit" wines, for instance, use Tetra beverage cartons to show that their product is eco-friendly, said Mrs Gloyta.
Mrs Gloyta said beverage cartons would also replace aluminium cans for food packaging, since the latter also in-volve heavy use of petroleum. European manufacturers are making this switch,but the market is still small in Thailand.
Tetra Pak is the first packaging manufacturer in Thailand to be certified with the carbon label for beverage cartons since the start of this year. The label certifies that the production process cuts carbon dioxide emissions by at least 10% in 2008 compared to 2002 levels.
"However, even consumers today still might not be that interested in carbon labels, so we need to educate them,"said Mrs Gloyta.
75% of Tetra's packaging is made of paper, while 20% is made up of polyethylene and 5% aluminium foil, all of which can be recycled.
In 2008,25.6 billion Tetra Pak packages were collected and recycled in 47 recycling plants worldwide.
Mr Prom said the company's research and development centres were currently looking to reduce non-renewable raw materials to a smaller percentage.
The paper in Tetra Pak's cartons is made from wood fibre that comes from sustainably managed and certified forest plantations, in which every tree that has been cut down will be replaced by four to 20 newly planted trees, said Mrs Gloyta.
"I think it's up to the willingness of consumers and our customers and whether they [Tetra's customers] want to differentiate in terms of environmental concern. One day when they see that the market is ready, we will see a shift to beverage cartons," added Mrs Gloyta.
Out of 1.53 trillion litres of worldwide beverage consumption in 2008, Tetra Pak supplied 140 billion packages for 70.6 billion litres.
The global leader in food and beverage packaging said Thailand attached less importance to the environment than developed countries because of lack of solid support by the government.
"The government does not yet have clear measures, whereas many countries that have changed their packaging policies are backed by government measures and export regulations," said Mrs Gloyta.
"It took us over five years to educate the public ... that our products are able to be recycled, so it might take another five years to see a definite concern about green packaging by consumers here."
Mrs Gloyta said that in other countries,paper-based packaging is gaining ground over glass and plastic, as the latter is petroleum-based. The rise in paperbased cartons can be seen from the growing number of people drinking soy milk,as it is usually packaged in cartons.
Prom Sirisant, Tetra Pak's portfolio manager, said the local trend to converting to cartons would develop slowly as an influence from other countries.
Even wine companies are looking to package their wine in cartons."French rabbit" wines, for instance, use Tetra beverage cartons to show that their product is eco-friendly, said Mrs Gloyta.
Mrs Gloyta said beverage cartons would also replace aluminium cans for food packaging, since the latter also in-volve heavy use of petroleum. European manufacturers are making this switch,but the market is still small in Thailand.
Tetra Pak is the first packaging manufacturer in Thailand to be certified with the carbon label for beverage cartons since the start of this year. The label certifies that the production process cuts carbon dioxide emissions by at least 10% in 2008 compared to 2002 levels.
"However, even consumers today still might not be that interested in carbon labels, so we need to educate them,"said Mrs Gloyta.
75% of Tetra's packaging is made of paper, while 20% is made up of polyethylene and 5% aluminium foil, all of which can be recycled.
In 2008,25.6 billion Tetra Pak packages were collected and recycled in 47 recycling plants worldwide.
Mr Prom said the company's research and development centres were currently looking to reduce non-renewable raw materials to a smaller percentage.
The paper in Tetra Pak's cartons is made from wood fibre that comes from sustainably managed and certified forest plantations, in which every tree that has been cut down will be replaced by four to 20 newly planted trees, said Mrs Gloyta.
"I think it's up to the willingness of consumers and our customers and whether they [Tetra's customers] want to differentiate in terms of environmental concern. One day when they see that the market is ready, we will see a shift to beverage cartons," added Mrs Gloyta.
Out of 1.53 trillion litres of worldwide beverage consumption in 2008, Tetra Pak supplied 140 billion packages for 70.6 billion litres.
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