Exclusively at Thailand Mobile Expo 2010, enjoy 0% interest rate for 6 months when pre-booking the new BlackBerry Bold 9700 and purchasing BlackBerry Curve 8520, only for 4 days.
TrueMove, led by Mr. Papon Ratanachaikanont (3rd from right), Assistant to the President & CEO and Deputy Group Chief Commercial Officer, True Corporation Plc., and Mr. Ariya Banomyong (2nd from left), Chief Commercial Officer, Convergence, True Corporation Plc., joined the “Distinctly Bold Party” hosted by Mr. Gregory Wade (3rd from left), Regional Vice President, Asia Pacific at Research In Motion to launch the new BlackBerry Bold 9700 Smartphone. TrueMove, the first BlackBerry service operator in Thailand, is now offering the latest BlackBerry Bold 9700 smartphone, on its extensive 3G coverage
(on a non-commercial trial basis), in area of Bangkok, Hua Hin, Cha-Am, Pattaya, Chiang Mai, Phuket, and nationwide Wi-Fi coverage with 18,000 hotspots. For the first time, TrueMove customers will get a glimpse of TrueVisions’ content and channels on their new BlackBerry Bold 9700, as well as enjoy 11 exclusive applications, such as TNN24 news channel, True Music, Traffy displaying real-time traffic in Bangkok with more to come. All these exciting applications can be experienced at the speed of TrueMove’s 3G/WiFi network. The 3G mobile network is like a highway, and having the latest and fastest BlackBerry Bold 9700 with TrueMove is the perfect match to enjoy its full power and speed. Both 3G and Wi-Fi guarantee a better customer experience when using BBM (chat), using email and opening attachments, Facebooking and downloading/uploading pictures.
The new BlackBerry Bold 9700 is priced at THB 21,300 (excluding VAT) when bought with a TrueMove SIM card and BlackBerry fans can pre-book their device at a special 0% interest rate for 6 month exclusively when using KTC and Citibank credit cards at the Thailand Mobile Expo 2010 during February 4-7, 2010 at Queen Sirikit National Convention Center, or at www.truemove.com from February 4-11, 2010. They can specify the True Shop where they want to receive their handset which are True Urban Park at Siam Paragon, True Shop Siam Square Soi 3, and True Shop United Center on Silom Road. The BlackBerry Bold 9700 will be available for pickup from February 13, 2010 onwards.
To celebrate this coming Valentine’s day, TrueMove has launched a Valentine Package, for customers who buy two of any BlackBerry models, who will get two attractive matching numbers and PINs. TrueMove is applying the popular attractive mobile phone number concept to the BlackBerry PIN, a first in Thailand. The package will be available only from February 5-28, 2010. TrueMove is also offering the best value for money with prepaid and postpaid price plans for BlackBerry users:
Prepaid packages starting at THB 60 for 3 days
On the new BlackBerry Super Chat package offering all 4 services including BBM (chat),
Facebook, push mail and Internet browsing on BlackBerry at only THB 300 per month for students only.
Only THB 599 per month for postpaid customers offering unlimited BlackBerry Data services.
Interested customers can obtain more information by calling the TrueMove Care at 1331 or by visiting www.truemove.com and True shops.
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 15.4 million subscribers (September 2009) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
Sunday, February 7, 2010
Saturday, January 30, 2010
DANONE SEES BRIGHT PROSPECTS IN THAILAND; OPENS STATE-OF-THE-ART PLANT AND EXPAND “ACTIVIA” PRODUCT LINES
Danone, the world’s No. 1 fresh dairy product producer, makes a major move to grow the Thai dairy product market with the opening of its first production facility in January and the introduction of new products to its currently leading “Activia” yoghurt line. Danone hopes to boost its sales revenue to Bt1 billion by the end of 2010.
Mr. Laurent Boissier, General Manager of Danone Dairy (Thailand) said, “Danone’s commitment to Thai consumer is clear and strong. Since we made our first presence in the market two years ago, Danone products have received great response from the market due to our product quality, benefits and great flavour loved by Thai consumers. Danone products have ascended to become the No. 2 market leader in one month after launch and gained more and more popularity since then. We feel that it’s now time for us to grow further by starting our production facility and launching a series of new products to the market this year.
“We are strongly confident that our new move will enable us to better serve consumers’ needs. We will be able to offer new products and production volume while maintaining our world-class product quality standard. By doing so, we are realizing our brand’s mission to bring health through food to as many people as possible. In addition, we will be able to quickly seize the opportunities provided by the growing Thai fresh dairy product market. We hope our market strategy will help boost Thai consumers’ yoghurt consumption from currently 4 kilograms per year now to 6 kilograms per year in the next three years. We will also be able to drive growth in the high potential yoghurt market which is not yet matured.”
This new move comprises a EUR12 million (approximately Bt572 million) investment in building a state-of-the-art production facility in Rojana Industrial Estate, Ayutthaya province. “The new facility uses the same technology we use in other Danone factories worldwide. Here, we source our raw materials from Thai dairy farms, which are of good quality as well as cost-effective. We are proud to help Thai dairy farmers and make significant contribution to the Thai economy.”
As part of the expansion plan, Danone will add two new products to its popular Activia brand. The coconut flavoured cup yoghurt and a new 0% fat Activia cultured drinking yoghurt range will make their way to the shelf in January 2010.
“We are strongly confident about these new additions. In the cup yoghurt segment, we will be introducing a new coconut flavour, which has proven a great favourite amongst Thai consumers, given its appealing taste and rich texture, in a new packaging that will enhance consumers’ product experience. While in the cultured drinking yoghurt segment, Activia introduces its scientifically proven the cultured Acti-Regularis.
“Both cup and cultured drinking yoghurt products will continue to carry the outstanding benefits of Acti-Regularis. The Acti-Regularis, exclusive in Activia, is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile.”
Danone has planned a full-scale media programme to promote the new products. From traditional media like newspapers, magazines and television commercials, Danone will also make its presence in new media, such as BTS sky train stations. In-store sampling, point of purchase materials and office road shows will also be held to promote the new products.
Activia, the revolutionary probiotic yoghurt patented by the Danone Research Center in Europe, is the No. 1 yoghurt brand in the world. Activia is among the first of a new generation of functional yoghurts with clinically proven benefits. Activia’s core benefit, which is the regulation of slow transit time, has been researched and accredited for over 20 years by world-renown scientific institutes.
Activia is available in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.
Mr. Laurent Boissier, General Manager of Danone Dairy (Thailand) said, “Danone’s commitment to Thai consumer is clear and strong. Since we made our first presence in the market two years ago, Danone products have received great response from the market due to our product quality, benefits and great flavour loved by Thai consumers. Danone products have ascended to become the No. 2 market leader in one month after launch and gained more and more popularity since then. We feel that it’s now time for us to grow further by starting our production facility and launching a series of new products to the market this year.
“We are strongly confident that our new move will enable us to better serve consumers’ needs. We will be able to offer new products and production volume while maintaining our world-class product quality standard. By doing so, we are realizing our brand’s mission to bring health through food to as many people as possible. In addition, we will be able to quickly seize the opportunities provided by the growing Thai fresh dairy product market. We hope our market strategy will help boost Thai consumers’ yoghurt consumption from currently 4 kilograms per year now to 6 kilograms per year in the next three years. We will also be able to drive growth in the high potential yoghurt market which is not yet matured.”
This new move comprises a EUR12 million (approximately Bt572 million) investment in building a state-of-the-art production facility in Rojana Industrial Estate, Ayutthaya province. “The new facility uses the same technology we use in other Danone factories worldwide. Here, we source our raw materials from Thai dairy farms, which are of good quality as well as cost-effective. We are proud to help Thai dairy farmers and make significant contribution to the Thai economy.”
As part of the expansion plan, Danone will add two new products to its popular Activia brand. The coconut flavoured cup yoghurt and a new 0% fat Activia cultured drinking yoghurt range will make their way to the shelf in January 2010.
“We are strongly confident about these new additions. In the cup yoghurt segment, we will be introducing a new coconut flavour, which has proven a great favourite amongst Thai consumers, given its appealing taste and rich texture, in a new packaging that will enhance consumers’ product experience. While in the cultured drinking yoghurt segment, Activia introduces its scientifically proven the cultured Acti-Regularis.
“Both cup and cultured drinking yoghurt products will continue to carry the outstanding benefits of Acti-Regularis. The Acti-Regularis, exclusive in Activia, is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile.”
Danone has planned a full-scale media programme to promote the new products. From traditional media like newspapers, magazines and television commercials, Danone will also make its presence in new media, such as BTS sky train stations. In-store sampling, point of purchase materials and office road shows will also be held to promote the new products.
Activia, the revolutionary probiotic yoghurt patented by the Danone Research Center in Europe, is the No. 1 yoghurt brand in the world. Activia is among the first of a new generation of functional yoghurts with clinically proven benefits. Activia’s core benefit, which is the regulation of slow transit time, has been researched and accredited for over 20 years by world-renown scientific institutes.
Activia is available in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.
Monday, December 7, 2009
TETRA PAK AND BRASKEM SIGN AGREEMENT TO PILOT GREEN PLASTIC IN CARTON PACKAGING
Tetra Pak, the world leader in food processing and packaging solutions, has reached agreement with the largest Brazilian petrochemical company, Braskem SA, to purchase limited volumes of high-density polyethylene (HDPE) derived entirely from a renewable feedstock. The agreement represents the first move toward using green polyethylene in the carton packaging industry.
Braskem expects the world’s first commercial-scale green polyethylene plant, located in the south of Brazil, to come on stream late next year and is targeting first deliveries to Tetra Pak early in 2011. The new facility will use ethanol derived from sugar cane to produce ethylene, which will then be converted into polyethylene, the world’s most commonly used plastic. It is estimated that the process will result in an overall reduction in greenhouse gas emissions when compared with the traditional process for manufacturing polyethylene.
Under the terms of today’s agreement, Braskem will begin supplying Tetra Pak with 5 Ktons per year of green HDPE from 2011, for use in the production of plastic caps and closures. The volume represents just over 5% of the company's total HDPE demand, and is slightly less than 1% of its total plastics purchases.
“While this pilot project is a small first step into green polyethylene, it marks another milestone in our sustainability journey … and underscores our commitment to finding new ways to use renewable materials in our carton packaging,” said Tetra Pak President and Chief Executive Officer Dennis Jönsson.
“We are very pleased to partner with Tetra Pak to supply a viable renewable alternative to traditional polyethylene. This is another step our longstanding partnership as a Tetra Pak global supplier and demonstrates both companies' commitment to sustainable development,” said Braskem CEO Bernardo Gradin.
As the world’s leading supplier of wood fibre based carton packaging, the concept of renewable feedstock is well established within Tetra Pak and the company is active in promoting the use of responsibly managed resources. Tetra Pak is actively involved with the Forestry Stewardship Council (FSC) and is supporting the development of a sustainability certification standard to guide the production of renewable raw materials to supply the green plastics chain.
Tetra Pak is also a partner in the WWF Climate Savers Programme and is on track to meet its commitment to reduce global carbon emissions by 10% in absolute terms between 2005 and 2010.
In 2002 Braskem issued a public commitment related to its contribution to sustainable development, and it was the first Brazilian company to endorse the UNEP International Declaration on Cleaner Production. Since 2005 it has been listed on the Brazilian Stock Exchange Sustainability Index (ISE Bovespa). All its industrial plants are ISO 14001 certified. This year, in support of the climate change engagement movement, Braskem signed the Copenhagen Communiqué on Climate Change.
Braskem expects the world’s first commercial-scale green polyethylene plant, located in the south of Brazil, to come on stream late next year and is targeting first deliveries to Tetra Pak early in 2011. The new facility will use ethanol derived from sugar cane to produce ethylene, which will then be converted into polyethylene, the world’s most commonly used plastic. It is estimated that the process will result in an overall reduction in greenhouse gas emissions when compared with the traditional process for manufacturing polyethylene.
Under the terms of today’s agreement, Braskem will begin supplying Tetra Pak with 5 Ktons per year of green HDPE from 2011, for use in the production of plastic caps and closures. The volume represents just over 5% of the company's total HDPE demand, and is slightly less than 1% of its total plastics purchases.
“While this pilot project is a small first step into green polyethylene, it marks another milestone in our sustainability journey … and underscores our commitment to finding new ways to use renewable materials in our carton packaging,” said Tetra Pak President and Chief Executive Officer Dennis Jönsson.
“We are very pleased to partner with Tetra Pak to supply a viable renewable alternative to traditional polyethylene. This is another step our longstanding partnership as a Tetra Pak global supplier and demonstrates both companies' commitment to sustainable development,” said Braskem CEO Bernardo Gradin.
As the world’s leading supplier of wood fibre based carton packaging, the concept of renewable feedstock is well established within Tetra Pak and the company is active in promoting the use of responsibly managed resources. Tetra Pak is actively involved with the Forestry Stewardship Council (FSC) and is supporting the development of a sustainability certification standard to guide the production of renewable raw materials to supply the green plastics chain.
Tetra Pak is also a partner in the WWF Climate Savers Programme and is on track to meet its commitment to reduce global carbon emissions by 10% in absolute terms between 2005 and 2010.
In 2002 Braskem issued a public commitment related to its contribution to sustainable development, and it was the first Brazilian company to endorse the UNEP International Declaration on Cleaner Production. Since 2005 it has been listed on the Brazilian Stock Exchange Sustainability Index (ISE Bovespa). All its industrial plants are ISO 14001 certified. This year, in support of the climate change engagement movement, Braskem signed the Copenhagen Communiqué on Climate Change.
Thursday, November 19, 2009
SCG Chemicals Makes Strong Move in Integrated Services “School Rice” packaging testifies total solution partnership
SCG Chemicals gears up for Integrated Supply Chain service, based on its partnership marketing initiative known as “Building Success Together”, with comprehensive customer support ranging from packaging design, raw material selection and formulation and production to quality testing. The company has partnered with the ‘School Rice’ project - which produces jasmine rice to sustain the operation of Lamplaimat Pattana School in Buriram and its surrounding communities, in the comprehensive development of packaging. The rice product is available at Tops and Central Food Hall outlets nationwide.
Mr. Cholanat Yanaranop, President of SCG Chemicals stated that ” their key business strategy is based on the concept of customer partnership known as “Building Success Together”, which focuses on building long-term, strategic relationships with customers which is better than typical vendor-purchaser interactions. SCG Chemicals offers integrated supply chain services to customers through involvement in their entire production chain – partnering with converters and product owner in designing and developing plastic packaging to suit the needs of both product owners and end-customers. The benefits that converters gain are new product features, formulation diversification to suit different needs, cost effectiveness and competitive edge enhancement. As for product owners who seek for quality packaging at optimal cost, our partnership support gives them a total peace of mind - easing them the burden and saving their time in dealing with packaging producer.”
“Our participation in the ‘School Rice’ project perfectly showcases our integrated services. We worked closely with product owners in designing packaging, selecting plastic resin and formulation, coordinating in production process and testing until we came up with plastic packaging for jasmine rice with all desired qualifications and at a competitive price.”
The ‘School Rice’ packaging developed by SCG Chemicals is produced from high quality plastic resin - strong, durable, flexible, seal tightly, tear-resistant, vapour-proof and most importantly, able to conserve the quality and fragrant aroma of jasmine rice from harvest until consumption.
According to Mr. Mechai Viravaidya, President of Business for Rural Education and Development Co., Ltd., “The Lamplaimat Pattana Primary School was set up by James Clark and me with the aim to be a truly student-oriented model school where children could learn to be good members of society, develop their creativity and leadership skills as well as learn to appreciate their hometowns. The school also serves as the focal point for community empowerment and poverty eradication. Its operation has been successful and practical. In order to be self-sustainable and able to extend the development concept to other communities in the long term, the school needs to generate its own income. That’s why we have collaborated with students, teachers, parents, the surrounding community and the Rice College in order to produce and sell good quality rice to consumers.
“We obtained the optimal packaging solution for ‘School Rice’ through strong partnership support from SCG Chemicals. Their involvement in product technology consulting, packaging design and coordinating with packaging producers helped us launch ‘School Rice’ to the marketplace at the right time and of the desired quality. These are critical factors of success for our product.”
Ms. Chiranun Poopat, Senior Vice President Buying and Marketing, Central Food Retail Co., Ltd., the operator of Central Food Hall, Tops Market and Tops Super, said, “we endorse the concept of sustainable economy and continue to support sustainable development for farmers, rural students and communities. It’s our honor to be the distributor of School Rice as it is produced in one of the best rice growing areas and we can offer our customers product of such good quality at a very reasonable price.”
“School Rice” is 100% jasmine rice produced with the help of students, teachers, parents and the surrounding communities of Lamplaimat Pattana School in Burirum. It is available in five kilogram package, at Baht 195, and is sold at 102 outlets of Central Food Hall, Tops Market and Tops Super all over the country.
Mr. Cholanat Yanaranop, President of SCG Chemicals stated that ” their key business strategy is based on the concept of customer partnership known as “Building Success Together”, which focuses on building long-term, strategic relationships with customers which is better than typical vendor-purchaser interactions. SCG Chemicals offers integrated supply chain services to customers through involvement in their entire production chain – partnering with converters and product owner in designing and developing plastic packaging to suit the needs of both product owners and end-customers. The benefits that converters gain are new product features, formulation diversification to suit different needs, cost effectiveness and competitive edge enhancement. As for product owners who seek for quality packaging at optimal cost, our partnership support gives them a total peace of mind - easing them the burden and saving their time in dealing with packaging producer.”
“Our participation in the ‘School Rice’ project perfectly showcases our integrated services. We worked closely with product owners in designing packaging, selecting plastic resin and formulation, coordinating in production process and testing until we came up with plastic packaging for jasmine rice with all desired qualifications and at a competitive price.”
The ‘School Rice’ packaging developed by SCG Chemicals is produced from high quality plastic resin - strong, durable, flexible, seal tightly, tear-resistant, vapour-proof and most importantly, able to conserve the quality and fragrant aroma of jasmine rice from harvest until consumption.
According to Mr. Mechai Viravaidya, President of Business for Rural Education and Development Co., Ltd., “The Lamplaimat Pattana Primary School was set up by James Clark and me with the aim to be a truly student-oriented model school where children could learn to be good members of society, develop their creativity and leadership skills as well as learn to appreciate their hometowns. The school also serves as the focal point for community empowerment and poverty eradication. Its operation has been successful and practical. In order to be self-sustainable and able to extend the development concept to other communities in the long term, the school needs to generate its own income. That’s why we have collaborated with students, teachers, parents, the surrounding community and the Rice College in order to produce and sell good quality rice to consumers.
“We obtained the optimal packaging solution for ‘School Rice’ through strong partnership support from SCG Chemicals. Their involvement in product technology consulting, packaging design and coordinating with packaging producers helped us launch ‘School Rice’ to the marketplace at the right time and of the desired quality. These are critical factors of success for our product.”
Ms. Chiranun Poopat, Senior Vice President Buying and Marketing, Central Food Retail Co., Ltd., the operator of Central Food Hall, Tops Market and Tops Super, said, “we endorse the concept of sustainable economy and continue to support sustainable development for farmers, rural students and communities. It’s our honor to be the distributor of School Rice as it is produced in one of the best rice growing areas and we can offer our customers product of such good quality at a very reasonable price.”
“School Rice” is 100% jasmine rice produced with the help of students, teachers, parents and the surrounding communities of Lamplaimat Pattana School in Burirum. It is available in five kilogram package, at Baht 195, and is sold at 102 outlets of Central Food Hall, Tops Market and Tops Super all over the country.
Wednesday, November 4, 2009
Green trend slow to catch on locally
It might take up to five years for Thailand to see a definite trend in consumer demand for green food and beverage packaging, according to Gloyta Na Thalang,communications director of Tetra Pak (Thailand) Ltd.
The global leader in food and beverage packaging said Thailand attached less importance to the environment than developed countries because of lack of solid support by the government.
"The government does not yet have clear measures, whereas many countries that have changed their packaging policies are backed by government measures and export regulations," said Mrs Gloyta.
"It took us over five years to educate the public ... that our products are able to be recycled, so it might take another five years to see a definite concern about green packaging by consumers here."
Mrs Gloyta said that in other countries,paper-based packaging is gaining ground over glass and plastic, as the latter is petroleum-based. The rise in paperbased cartons can be seen from the growing number of people drinking soy milk,as it is usually packaged in cartons.
Prom Sirisant, Tetra Pak's portfolio manager, said the local trend to converting to cartons would develop slowly as an influence from other countries.
Even wine companies are looking to package their wine in cartons."French rabbit" wines, for instance, use Tetra beverage cartons to show that their product is eco-friendly, said Mrs Gloyta.
Mrs Gloyta said beverage cartons would also replace aluminium cans for food packaging, since the latter also in-volve heavy use of petroleum. European manufacturers are making this switch,but the market is still small in Thailand.
Tetra Pak is the first packaging manufacturer in Thailand to be certified with the carbon label for beverage cartons since the start of this year. The label certifies that the production process cuts carbon dioxide emissions by at least 10% in 2008 compared to 2002 levels.
"However, even consumers today still might not be that interested in carbon labels, so we need to educate them,"said Mrs Gloyta.
75% of Tetra's packaging is made of paper, while 20% is made up of polyethylene and 5% aluminium foil, all of which can be recycled.
In 2008,25.6 billion Tetra Pak packages were collected and recycled in 47 recycling plants worldwide.
Mr Prom said the company's research and development centres were currently looking to reduce non-renewable raw materials to a smaller percentage.
The paper in Tetra Pak's cartons is made from wood fibre that comes from sustainably managed and certified forest plantations, in which every tree that has been cut down will be replaced by four to 20 newly planted trees, said Mrs Gloyta.
"I think it's up to the willingness of consumers and our customers and whether they [Tetra's customers] want to differentiate in terms of environmental concern. One day when they see that the market is ready, we will see a shift to beverage cartons," added Mrs Gloyta.
Out of 1.53 trillion litres of worldwide beverage consumption in 2008, Tetra Pak supplied 140 billion packages for 70.6 billion litres.
The global leader in food and beverage packaging said Thailand attached less importance to the environment than developed countries because of lack of solid support by the government.
"The government does not yet have clear measures, whereas many countries that have changed their packaging policies are backed by government measures and export regulations," said Mrs Gloyta.
"It took us over five years to educate the public ... that our products are able to be recycled, so it might take another five years to see a definite concern about green packaging by consumers here."
Mrs Gloyta said that in other countries,paper-based packaging is gaining ground over glass and plastic, as the latter is petroleum-based. The rise in paperbased cartons can be seen from the growing number of people drinking soy milk,as it is usually packaged in cartons.
Prom Sirisant, Tetra Pak's portfolio manager, said the local trend to converting to cartons would develop slowly as an influence from other countries.
Even wine companies are looking to package their wine in cartons."French rabbit" wines, for instance, use Tetra beverage cartons to show that their product is eco-friendly, said Mrs Gloyta.
Mrs Gloyta said beverage cartons would also replace aluminium cans for food packaging, since the latter also in-volve heavy use of petroleum. European manufacturers are making this switch,but the market is still small in Thailand.
Tetra Pak is the first packaging manufacturer in Thailand to be certified with the carbon label for beverage cartons since the start of this year. The label certifies that the production process cuts carbon dioxide emissions by at least 10% in 2008 compared to 2002 levels.
"However, even consumers today still might not be that interested in carbon labels, so we need to educate them,"said Mrs Gloyta.
75% of Tetra's packaging is made of paper, while 20% is made up of polyethylene and 5% aluminium foil, all of which can be recycled.
In 2008,25.6 billion Tetra Pak packages were collected and recycled in 47 recycling plants worldwide.
Mr Prom said the company's research and development centres were currently looking to reduce non-renewable raw materials to a smaller percentage.
The paper in Tetra Pak's cartons is made from wood fibre that comes from sustainably managed and certified forest plantations, in which every tree that has been cut down will be replaced by four to 20 newly planted trees, said Mrs Gloyta.
"I think it's up to the willingness of consumers and our customers and whether they [Tetra's customers] want to differentiate in terms of environmental concern. One day when they see that the market is ready, we will see a shift to beverage cartons," added Mrs Gloyta.
Out of 1.53 trillion litres of worldwide beverage consumption in 2008, Tetra Pak supplied 140 billion packages for 70.6 billion litres.
Thursday, September 24, 2009
ASEAN EXPORT ORDERS A BOON TO PRINTERS
The printing industry expects its exports to rise by up to 15 per cent this year mainly on advance orders from the Asean market.
Kriengkrai Thiennukul, chairman of the Printing and Paper Packaging Industry Club of the Federation of Thai Industries, said yesterday that the main factor encouraging the industry for next year is orders from Asean, which accounts for 60 per cent of total printing exports. Overseas importers have placed orders for three to six months in advance.
However, total printing sales this year were expected to be flat at US$1.45 billion or about Bt50 billion, he said.
If markets abroad could improve next year, exports are estimated to reach Bt55 billion-Bt60 billion. The industry shifted its focus to Asean a few years ago as it saw stronger performance in this region than in the US and Europe.
Printing exports in the first eight months of this year dropped by 9 per cent from the same period last year, but the export performances of other Southeast Asian countries were worse, declining 10-20 per cent.
The Printing and Paper Packaging Industry Club formerly targeted the country to be the printing hub of Asia.
Pornchai Rattanachaikanont, president of the Thai Printing Association, said manufacturers this year could export more kraft paper to Japan, and cardboard paper to India and Saudi Arabia.
The industry has also gained a positive outlook for this quarter, as there are promising orders for Christmas and New Year from both local and overseas markets.
Thailand is now hosting Pack Print International 2009 and the Thai Inter-national Plastic and Rubber Exhibition, which open today and continue to Saturday at the Bangkok International Trade and Exhibition Centre. Some 400 printing, packaging, plastic and rubber manufacturers from 20 countries are joining the exhibition.
Messe Dusseldorf Asia, the organiser, expects the event to attract about 20,000 visitors over its four-day run.
Kriengkrai Thiennukul, chairman of the Printing and Paper Packaging Industry Club of the Federation of Thai Industries, said yesterday that the main factor encouraging the industry for next year is orders from Asean, which accounts for 60 per cent of total printing exports. Overseas importers have placed orders for three to six months in advance.
However, total printing sales this year were expected to be flat at US$1.45 billion or about Bt50 billion, he said.
If markets abroad could improve next year, exports are estimated to reach Bt55 billion-Bt60 billion. The industry shifted its focus to Asean a few years ago as it saw stronger performance in this region than in the US and Europe.
Printing exports in the first eight months of this year dropped by 9 per cent from the same period last year, but the export performances of other Southeast Asian countries were worse, declining 10-20 per cent.
The Printing and Paper Packaging Industry Club formerly targeted the country to be the printing hub of Asia.
Pornchai Rattanachaikanont, president of the Thai Printing Association, said manufacturers this year could export more kraft paper to Japan, and cardboard paper to India and Saudi Arabia.
The industry has also gained a positive outlook for this quarter, as there are promising orders for Christmas and New Year from both local and overseas markets.
Thailand is now hosting Pack Print International 2009 and the Thai Inter-national Plastic and Rubber Exhibition, which open today and continue to Saturday at the Bangkok International Trade and Exhibition Centre. Some 400 printing, packaging, plastic and rubber manufacturers from 20 countries are joining the exhibition.
Messe Dusseldorf Asia, the organiser, expects the event to attract about 20,000 visitors over its four-day run.
Sunday, September 6, 2009
WASTE NOT WANT NOT
Instead of letting mountains of used drink cartons sit and wait for years to be digested naturally in the scrapyard,Tetra Pak (Thailand) Ltd recently started turning them into educational supplies for underprivileged children.cartons from consumers for recycling isn't an easy pattern to establish, especially for the long term. To reduce waste and increase the use of recycling material, Tetra Pak is encouraging consumers to drop off used drink cartons at any Big C branch nationwide or else sell them to recycling shops.
In 2000, the recycling network was introduced into 134 schools in Bangkok before expanding into communities and the rubbish recycling industry. In communities, housewives have been encouraged to produce material resembling paper with pulper made for home use sponsored by the company; and turn it into handicrafts. Of the millions of used cartons, allied factories have been producing green boards that can be turned into objects such as furniture and stationery.
The better the condition of the used cartons, the better the quality of the recycled materials. Therefore, the cartons should be cleaned before being kept and dropped off at one of the provided depository boxes.
Gloyta Nathalang, communications director of Tetra Pak, says the company has been very careful about the recycling campaign. Since it aims to slow down global warming, says Ms Gloyta:"We don't want to add more waste to the world."
Her team asked consumers to minimise the waste that may be produced during the cleaning process. Water from previous washing procedures can be used to clean the cartons instead of using clean tap water.Consumers are urged to drop off their used cartons in large amounts; if no dropoff box is provided in their community,consumers should deposit them whenever they come into town and have access to one there.
The used cartons can be recycled in two different ways: Whole cartons can be shredded and compressed to make panel boards, or they can be separated from the paper material to make various re-pulp paper products such as notebooks. Plastic and aluminium foil can be moulded as panel boards or green boards.
Last year, the company joined with 30 Young Jaew of Channel 3 for the "Jaew Saves Earth" campaign, which calls for the donation of used drink cartons by environmentally aware consumers. About 21 million cartons, or 208 tonnes, of drink cartons were collected during the six-month project. The amount could not only be translated into a reduction of 188 tonnes of greenhouse gases released into the atmosphere, but it also produced a countless number of educational tools for Border Patrol Police Schools nationwide.
About 20 used cartons can be turned into one paper notebook;2,000 used cartons can be turned into a set of classroom desks and chairs. A mountain of rubbish was turned into 416,000 school notebooks and 6,240 sets of classroom desks and chairs.Another 27 Green Library sets were also produced.
The company is making good progress.Compared with other countries in the region, Tetra Pak (Thailand) has shown outstanding statistics about the amount of recycled products made from used cartons.
Ms Gloyta is hoping that 100% of used cartons get recycled one day. In reality,only 7,750 tonnes of cartons went back into the recycling process. A total of 1,655 tonnes, or 12% of all cartons sold by the company, were dropped off by end-users.Last year there were 12,632 tonnes of cartons reused, while 3,667 tonnes, or 12.5%of all cartons sold, were returned by endusers.
The company expects the recycling rate to reach 13% by the end of this year and 20% in the near future.
To achieve the figure as quickly as possible, the company is not only trying to make people aware of the environmental issue, but is also adding more value to the recycled products. For example, the products by green designer Singh Intarachuto were completely made from waste.
"People will stop thinking why they have to pay more for furniture made from rubbish," says Ms Gloyta.
So her dream target of recycling 100%of all cartons into products for daily use may be possible.
How are you helping to reduce your carbon footprint?Share your eco-friendly activities with us by emailing outlook@bangkokpost.co.th with the subject 'green'.
In 2000, the recycling network was introduced into 134 schools in Bangkok before expanding into communities and the rubbish recycling industry. In communities, housewives have been encouraged to produce material resembling paper with pulper made for home use sponsored by the company; and turn it into handicrafts. Of the millions of used cartons, allied factories have been producing green boards that can be turned into objects such as furniture and stationery.
The better the condition of the used cartons, the better the quality of the recycled materials. Therefore, the cartons should be cleaned before being kept and dropped off at one of the provided depository boxes.
Gloyta Nathalang, communications director of Tetra Pak, says the company has been very careful about the recycling campaign. Since it aims to slow down global warming, says Ms Gloyta:"We don't want to add more waste to the world."
Her team asked consumers to minimise the waste that may be produced during the cleaning process. Water from previous washing procedures can be used to clean the cartons instead of using clean tap water.Consumers are urged to drop off their used cartons in large amounts; if no dropoff box is provided in their community,consumers should deposit them whenever they come into town and have access to one there.
The used cartons can be recycled in two different ways: Whole cartons can be shredded and compressed to make panel boards, or they can be separated from the paper material to make various re-pulp paper products such as notebooks. Plastic and aluminium foil can be moulded as panel boards or green boards.
Last year, the company joined with 30 Young Jaew of Channel 3 for the "Jaew Saves Earth" campaign, which calls for the donation of used drink cartons by environmentally aware consumers. About 21 million cartons, or 208 tonnes, of drink cartons were collected during the six-month project. The amount could not only be translated into a reduction of 188 tonnes of greenhouse gases released into the atmosphere, but it also produced a countless number of educational tools for Border Patrol Police Schools nationwide.
About 20 used cartons can be turned into one paper notebook;2,000 used cartons can be turned into a set of classroom desks and chairs. A mountain of rubbish was turned into 416,000 school notebooks and 6,240 sets of classroom desks and chairs.Another 27 Green Library sets were also produced.
The company is making good progress.Compared with other countries in the region, Tetra Pak (Thailand) has shown outstanding statistics about the amount of recycled products made from used cartons.
Ms Gloyta is hoping that 100% of used cartons get recycled one day. In reality,only 7,750 tonnes of cartons went back into the recycling process. A total of 1,655 tonnes, or 12% of all cartons sold by the company, were dropped off by end-users.Last year there were 12,632 tonnes of cartons reused, while 3,667 tonnes, or 12.5%of all cartons sold, were returned by endusers.
The company expects the recycling rate to reach 13% by the end of this year and 20% in the near future.
To achieve the figure as quickly as possible, the company is not only trying to make people aware of the environmental issue, but is also adding more value to the recycled products. For example, the products by green designer Singh Intarachuto were completely made from waste.
"People will stop thinking why they have to pay more for furniture made from rubbish," says Ms Gloyta.
So her dream target of recycling 100%of all cartons into products for daily use may be possible.
How are you helping to reduce your carbon footprint?Share your eco-friendly activities with us by emailing outlook@bangkokpost.co.th with the subject 'green'.
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