SCG Chemicals Makes Strong Move in Integrated Services “School Rice” packaging testifies total solution partnership

SCG Chemicals gears up for Integrated Supply Chain service, based on its partnership marketing initiative known as “Building Success Together”, with comprehensive customer support ranging from packaging design, raw material selection and formulation and production to quality testing. The company has partnered with the ‘School Rice’ project - which produces jasmine rice to sustain the operation of Lamplaimat Pattana School in Buriram and its surrounding communities, in the comprehensive development of packaging. The rice product is available at Tops and Central Food Hall outlets nationwide.


Mr. Cholanat Yanaranop, President of SCG Chemicals stated that ” their key business strategy is based on the concept of customer partnership known as “Building Success Together”, which focuses on building long-term, strategic relationships with customers which is better than typical vendor-purchaser interactions. SCG Chemicals offers integrated supply chain services to customers through involvement in their entire production chain – partnering with converters and product owner in designing and developing plastic packaging to suit the needs of both product owners and end-customers. The benefits that converters gain are new product features, formulation diversification to suit different needs, cost effectiveness and competitive edge enhancement. As for product owners who seek for quality packaging at optimal cost, our partnership support gives them a total peace of mind - easing them the burden and saving their time in dealing with packaging producer.”

“Our participation in the ‘School Rice’ project perfectly showcases our integrated services. We worked closely with product owners in designing packaging, selecting plastic resin and formulation, coordinating in production process and testing until we came up with plastic packaging for jasmine rice with all desired qualifications and at a competitive price.”

The ‘School Rice’ packaging developed by SCG Chemicals is produced from high quality plastic resin - strong, durable, flexible, seal tightly, tear-resistant, vapour-proof and most importantly, able to conserve the quality and fragrant aroma of jasmine rice from harvest until consumption.

According to Mr. Mechai Viravaidya, President of Business for Rural Education and Development Co., Ltd., “The Lamplaimat Pattana Primary School was set up by James Clark and me with the aim to be a truly student-oriented model school where children could learn to be good members of society, develop their creativity and leadership skills as well as learn to appreciate their hometowns. The school also serves as the focal point for community empowerment and poverty eradication. Its operation has been successful and practical. In order to be self-sustainable and able to extend the development concept to other communities in the long term, the school needs to generate its own income. That’s why we have collaborated with students, teachers, parents, the surrounding community and the Rice College in order to produce and sell good quality rice to consumers.

“We obtained the optimal packaging solution for ‘School Rice’ through strong partnership support from SCG Chemicals. Their involvement in product technology consulting, packaging design and coordinating with packaging producers helped us launch ‘School Rice’ to the marketplace at the right time and of the desired quality. These are critical factors of success for our product.”

Ms. Chiranun Poopat, Senior Vice President Buying and Marketing, Central Food Retail Co., Ltd., the operator of Central Food Hall, Tops Market and Tops Super, said, “we endorse the concept of sustainable economy and continue to support sustainable development for farmers, rural students and communities. It’s our honor to be the distributor of School Rice as it is produced in one of the best rice growing areas and we can offer our customers product of such good quality at a very reasonable price.”

“School Rice” is 100% jasmine rice produced with the help of students, teachers, parents and the surrounding communities of Lamplaimat Pattana School in Burirum. It is available in five kilogram package, at Baht 195, and is sold at 102 outlets of Central Food Hall, Tops Market and Tops Super all over the country.